JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD, MBA
SEMESTER – I
19MBA01: MANAGEMENT & ORGANIZATIONAL BEHAVIOR
Course Objective: To understand the Fundamentals of Management and Behavioral aspects of individual and groups in an organization.
Learning outcome: Students will be able to understand a) Evolution of Management and contribution of Management thinkers b) the relevance of environmental scanning, planning and to take decisions, c) Organizing and controlling d) Individual and group behaviour e) Leadership and Motivation.

19MBA02: BUSINESS ECONOMICS
Course Objective: To understand the Business, impact of Micro and Macro Economic Environment on business decisions.
Learning Outcome: Students will be able to understand (a) Economic Principles in Business (b) Forecast Demand and Supply (c) Production and Cost Estimates (d) Market Structure and Pricing Practices e)

19MBA03: FINANCIAL ACCOUNTING AND ANALYSIS
Course Objective: To prepare, analyze, interpret the financial statements for business decision making.
Learning Outcome: Students will be able to understand a) Principles of Accounting, Accounting Process b) Inventory Valuation c) Preparation, Analysis and Interpretation of Financial Statements.

Course Objective: To understand the basic statistical tools for analysis & interpretation of qualitative & quantitative data.
Learning outcome: Students will be able to understand a) Conceptual overview of Research b) To apply, analyze various simple & advanced statistical tools c) to apply the principles of research methodology for various projects.

19MBA05: LEGAL AND BUSINESS ENVIRONMENT
Course Objective: To understand the Legal and Regulatory Framework for doing business in India.
Learning Outcome: Students will be able to understand a) Business Laws related to incorporating a company b) Law of contract and Negotiable Instruments c) Regulatory framework in India.

19MBA06A: BUSINESS ETHICS AND CORPORATE GOVERNANCE (OPEN ELECTIVE I)
Course Objective: To understand the growing importance of Corporate Governance in Indian and Global Context.
Learning Outcome: Students will be able to understand a) Need for Business Ethics and Corporate Governance in India b) Codes and Committees in Corporate Governance c) Role of Board in Corporate Governance d) Stakeholder perspective of Corporate Governance.

19MBA06B: PROJECT MANAGEMENT (OPEN ELECTIVE – I)
Course Objective: The objective of this course is to lay an important foundation to students in managing projects with a special focus on every phase such as project planning, execution, monitoring and evaluation.
Learning Outcome: Students will be able to understand a) Importance of Project Management b) Project Planning, Execution and implementation c) Significance of teams in projects d) Project evaluation techniques.

19MBA06C: TECHNOLOGY MANAGEMENT (OPEN ELECTIVE – I)
Course Objective: To understand the importance of technology in conduct of business.
Learning Outcome: Student will be able to understand: a) Importance of Technological Innovation b) Importance of Research and development in technology management c) Forecasting of Technology

19MBA6D: CROSS CULTURAL MANAGEMENT (OPEN ELECTIVE- I)
Course Objective: To understand the importance of cross culture in conduct of business.
Learning Outcome: Student will be able to understand: a) Importance of culture b) Values c) culture and styles of Management d) communication in different cultures e) cross cultural team management.

19MBA07 BUSINESS COMMUNICATIONS (LAB)
Course Objective: To understand the importance of oral and written communication and its applications in Business.
Learning Outcome: Students will be able to understand a) the importance of Communication in Business b) to develop writing skills and presentation c) writing business proposals and letters d) application of business communication in the self-development process.

19MBA08: STATISTICAL DATA ANALYSIS LAB
Course Objective: To understand the application of Statistical tools to Research Problem / Projects.
Learning Outcome: Students will be able to understand a) Analyse and apply the statistical tools for decision making b) Hypotheses Testing c) Discussion of Results for better decision making.
.
MBA SEMESTER – II
19MBA09: HUMAN RESOURCE MANAGEMENT
Course Objective: To understand various functions of HRM and to manage the human resources of any organization effectively.
Learning Outcome: Students will be able to understand a) HR concepts b) Process of recruitment and selection, c) Learning and development d) Performance Management and Compensation e) Employee retention strategies f) employee welfare and grievances.

19MBA10: MARKETING MANAGEMENT
Course Objective: To understand the basic marketing concepts and its applications in markets.
Learning outcome: Students will be able to understand a) concepts of marketing management b) to analyze markets and design customer driven strategies c) to communicate the decisions towards business development with superior customer value.

19MBA11: FINANCIAL MANAGEMENT
*The students need Discounting Table and Annuity tables for the examination.
Course Objective: To understand the basic decisions taken by a finance manager in a Corporate.
FM helps in understanding the use of resources efficiently, effectively and economically.
Learning Outcome: Students will be able to understand a) Goals of financial function b) Investment criteria and decision process c) Capital structure and Dividend Decisions d) Asset Liability management

19MBA12: QUANTITATIVE ANALYSIS FOR BUSINESS DECISIONS
Course Objective: To provide the basic tools of Operations research in solving the management problems using mathematical approach for decision making.
Learning Outcome: Students will be able to understand a) The course covers origin and application of OR, b) Linear Programming Method, c) Decision Theory and queuing theory. These concepts help the student in taking decisions for business.

19MBA13: ENTREPRENEURSHIP
Course Objective: To make students understand the Entrepreneurial process and also inspire them to be Entrepreneurs.
Learning Outcomes: Students will be able to understand a) mindset of the entrepreneurs, b) identify ventures for launching, c) develop an idea on the legal framework and d) strategic perspectives in entrepreneurship.

19MBA14: LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Course Objective: To understand the importance of Supply chain management in present Business context.
Learning Outcome: Students will be able to understand a) growing importance of Logistics and Supply Chain Management b) LSCM Costs and Performance c) Benchmarking in SCM d) Sourcing and transportation e) Global aspects in SCM

19MBA15A: TOTAL QUALITY MANAGEMENT (OPEN ELECTIVE- II)
Course Objective: To facilitate students understand the quality concepts and tools and techniques relating to total quality management.
Learning outcomes: Students will be able to understand a) importance of Quality b) Principles and Practices of TQM c) tools and techniques in Quality management.

19MBA15B: MARKETING RESEARCH (OPEN ELECTIVE – II)
Course Objective: To facilitate students to understand the marketing research design and application of research methodology to Marketing issues.
Learning Outcome: Students will be able to understand a) importance of Marketing Research b) Research design c) Scaling and sampling methodology d) data presentation.

19MBA15C: INTERNATIONAL BUSINESS (OPEN ELECTIVE – II)
Course Objective: To understand the International Business theories and methods, Economic Environment, Strategic and Operational issues of IB.
Learning Outcome: Students will be able to understand a) Importance of International Business b) International Trade theories c) International Economic environment d) Strategic and operational issues of IB.

19MBA015D: RURAL MARKETING (OPEN ELECTIVE – II)
Course Objective: To understand the importance of Rural Marketing, Rural Environment, Problems in Rural Marketing in India and Strategies to be adopted by the corporate.
Learning Outcome: Students will be able to understand: (a) Rural Marketing opportunities (b) Rural Economy and Environment c) Social and cultural aspects in rural India d) innovations in rural marketing.

SUMMER INTERNSHIP
Course Objective: To acquire practical knowledge by working in any organization. Students should learn application of conceptual learning to practical business problems and also develop interpersonal relations,  working in teams and understanding dynamics in an organisation.
Learning Outcome: Students will be able to understand a) Management functions and Organizational structure b) organizational dynamics in terms of organizational behaviour, culture, climate c) Functional domain knowledge d) Processes and systems d) External and Internal environment impact on the organization.

MBA SEMESTER – III
19MBA16: PRODUCTION AND OPERATIONS MANAGEMENT
Course Objective: To understand the concepts of production and operations management in an organization and analytical methods.
Learning Outcome: Students will be able to understand a) Concepts of Operations management, b) Product & process design, analysis, c) Plant location and layout, d) Scheduling and Material Management.

19MBA17: MANAGEMENT INFORMATION SYSTEM
Course Objective: To understand the importance of information systems in organization for decision making.
Learning Outcome: Students will be able to understand a) Concepts & applications of Management Information Systems b) Information Systems Planning & Implementations c) Cyber-crime and information security.

19MBA18: DATA ANALYTICS
Course Objective: To understand the importance of ever-increasing volume, variety and velocity of data in organization and application of data analytical tools for decision making.
Learning Outcome: Students will be able to understand a) Importance of Analytics b) Understanding the analytical tools c) Application of Analytical tools to solve business problems.

MBA SEMESTER – IV
19MBA23: STRATEGIC MANAGEMENT
Course Objective: To provide a Strategic orientation in conduct of the business.
Learning Outcome: Students will be able to understand a) Strategic management concepts b) Tools and Techniques for Strategic analysis c) Strategies for competing in globalised markets d) Strategy Evaluation and Control.

Syllabus of Elective Subjects

MBA MARKETING ELECTIVE
19MBA19M1: DIGITAL MARKETING
Course Objective: The objective of this course is to understand the importance of digital marketing and its applications.
Learning Outcome: Students will be understanding a) the applications of digital marketing in the globalized market b) Channels of Digital Marketing c) digital marketing plan d) Search engine marketing e) Online Advertising

19MBA20M2: ADVERTISING AND SALES MANAGEMENT
Course Objective: To understand Advertising, Sales Management and Sales Personnel, the role of Distribution Channels and enabling them to manage Channel Institutions.
Learning outcome: Student will be able to understand the importance of Sales Management, Sales Planning and Budgeting and need for distribution channels and managing them.

19MBA21M3: CONSUMER BEHAVIOR
Course Objective: To understand marketing decisions keeping in mind the consumer behaviour.
Learning outcome: Student should be able to a) understand consumer behaviour b) environmental influences on consumer behaviour, c) perception and attitude of consumers, d) consumer decision making e) marketing ethics towards consumers.

19MBA24M4: CUSTOMER RELATIONSHIP MANAGEMENT
Course Objective: To understand the importance of Customer Relationship Management in Business.
Learning Outcome: Students will be able to understand a) need of CRM b) building customer relations c) CRM process d) CRM structures e) Planning and Implementation of CRM.

19MBA25M5: INTERNATIONAL MARKETING
Course Objective: To understand the Global Markets, formulation of Global Marketing Strategies and its Implementation.
Learning Outcome: Students will be to get deeper insight into a) the Global Marketing Management, b) Environment of global markets, c) Assessing Global Market Opportunities, d) Developing and Implementing Global Marketing Strategies.

19MBA26M6: SERVICES MARKETING
Course Objective: To facilitate the students about the concepts of Services Marketing through cases.
Learning Outcome: Students will be to understand a) Marketing Management of companies offering Services b) Characteristics of services, c) to understand consumer behaviour in services, d) align service design and standards, e) delivering service, managing services promises.

MBA FINANCE ELECTIVE
19MBA19F1: SECURITY ANALYSIS PORTFOLIO MANAGEMENT
Course Objective: To understand the investment process, investment alternatives, Valuation of debt and equity.
Learning Outcome: Students will be able to understand a) Indian Investment Environment b) Portfolio Analysis c) Bond valuation and management d) Equity valuation of Cash market and derivatives e) Performance evaluation of Portfolios.

19MBA20F2: FINANCIAL INSTITUTIONS, MARKETS AND SERVICES
Course Objectives: To give an understanding about Indian Financial system with respect to Markets, Institutions and Services.
Learning Outcome: Students will be able to understand a) Introduction to Indian Financial system b) Banking and Non-Banking Institutions c) Financial and Securities markets d) Fund and Fee based services.

19MBA21F3: STRATEGIC MANAGEMENT ACCOUNTING
Course Objective: To understand the components of product cost, their calculation methods, and their control.
Learning Outcomes: Students will be able to understand a) Fundamentals of Management accounting and Cost accounting b) Cost analysis c) Marginal costing d) Budget and Budgetary controls.

19MBA24F4: INTERNATIONAL FINANCIAL MANAGEMENT
Course Objective: To give an understanding about MNC Financial Management, Balance of Payments and Forex markets.
Learning Outcomes: Students will be able to understand a) International Financial Management b) Balance of Payments c) Foreign Exchange Markets d) Asset and liability Management.

19MBA25F5: STRATEGIC INVESTMENT AND FINANCING DECISIONS
Course Objective: To develop an understanding of the role of financial strategy, in the investing, financing and resource allocation decisions within an organization.
Learning Outcomes: Students will be able to understand a) Investment Decisions in Risk and uncertainty b) Strategic investment decisions c) Investment Appraisal Techniques d) Financing Decisions

19MBA26F6: RISK MANAGEMENT & FINANCIAL DERIVATIVES
Course Objective: To understand the concepts of Risk Management, measurements and risk management strategies using derivatives.
Learning Outcomes: Students will be able to understand a) Concepts of Risk Management b) Risk Management Measurement c) Risk Management using Forward and Futures d) Risk Management using Options and Swaps.

MBA HUMAN RESOURCES ELECTIVE
19MBA19H1: PERFORANCE MANAGEMENT SYSTEMS
Course Objective: To understand about performance management and reward system and communicating to enhance employee performance.
Learning Outcome: Students will be able to understand a) Significance of Performance Management b) Communication of Performance Management c) Performance Management and Development of Employees d) Reward System, e) other performance related concepts.

19MBA20H2: LEARNING AND DEVELOPMENT
Course Objective: To understand the concept of Learning with emphasis on training and Development and its role in organizational Development.
Learning Outcome: Students will be able to understand a) the importance of Learning performance b) Training and Development c) Training Need Analysis d) Training Methods

19MBA21H3: MANAGEMENT OF INDUSTRIAL RELATIONS
Course objective: To understand of dynamics of Industrial Relations against the backdrop of monitoring and regulatory environment in India.
Learning Outcome: Students will be able to understand a) importance of Industrial Relations b) Collective Bargaining Mechanism c) Parties and role in Industrial Relations d) Labour Legislation aspects.

19MBA24H4: INTERNATIONAL HUMAN RESOURCE MANAGEMENT
Course Objective: To understand the growing significance of international Human Relations management in the context of Global workforce.
Learning Outcome: Students will be to understand a) Cultural aspects of IHRM b) Role of IHRM in Successful MNC c) Global human Resource Planning d) Training and development of Global employees e) Performance Management of Global employees.

19MBA25H5 LEADERSHIP AND CHANGE MANAGEMENT
Course Objective: To understand leadership traits, styles and theories to manage change in the organization
Learning Outcome: Students will be able to understand a) Leadership, Role and function of a Leader b) Leadership theories and styles c) Organizational change concepts d) Perspectives of change e) Strategies for Managing change

19MBA26H6: TALENT AND KNOWLEDGE MANAGEMENT
Course Objective: To understand the importance of nurturing talent and managing knowledge in the organization.
Learning Outcome: Students will be able to understand a) Talent Management Process b) Succession and career planning approaches c) Knowledge management aspects d) Knowledge management assessment and solutions

MBA ENTREPRENUERSHIP ELECTIVE
19MBA19E1: STARTUP MANAGEMENT
Course Objective: To understand New venture creation opportunities, its resources and requirements for Enterprise Startup.
Learning Outcome: Students will be able to understand a) Startup opportunities b) Legal and other requirements for new ventures c) Financial Issues of startups d) Sustainability and growth of startups e) Exit strategies

19MBA20E2: MSME MANAGEMENT
Course Objective: To understand the setting up and management of MSMEs and initiatives of Government and other institutions support for growth and development of MSMEs.
Learning Outcome: Students will be able to understand a) Issues and Challenges in MSMEs b) Setting up of MSMEs c) Management of MSMEs d) Institution and Government support.

19MBA21E3: FAMILY BUSINESS MANAGEMENT
Course Objective: To understand the importance of family-owned businesses for achieving Competitive advantage in the market place.
Learning Outcome: Students will be able to understand a) Perspectives in Family Business b) Ownership Challenge and Family Governance c) Successor Development strategies d) Strategic Planning and Transgenerational Entrepreneurship e) New Leaders of the Evolution and Change.

19MBA24E4: ENTREPRENEURIAL FINANCE
Course Objective: To understand the role of Entrepreneurial Finance, Planning and valuation of an Enterprise.
Learning Outcome: Students will be able to understand a) Financing through venture life cycle b) Organizing and operating the enterprise c) Financial Planning of an enterprise d) Valuation of an enterprise e) Financing for growing enterprises.

19MBA25E5: ENTREPRENEURIAL MARKETING
Course Objective: To understand the marketing challenges and to apply marketing tools and models for entrepreneurial marketing.
Learning Outcome: Students will be able to understand a) Marketing mix of an enterprise b) Growth and marketing strategies c) Market Development strategies d) Contemporary issues in Entrepreneurial marketing.

19MBA26E6: CREATIVITY, INNOVATION AND ENTREPRENEURSHIP
Course Objective: To understand the creativity and innovations management aspects in an enterprise.
Learning Outcome: Students will be able to understand a) basics of Creativity b) Creative Problemsolving c) Creative Intelligence d) Perspectives of Innovatio